The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Every Style Has a Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com
Agency: Hungry Man / New York
Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life
Agency: Radical Media / New York
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Saturn
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi Strauss & Co.
Title:
Every Style Has a Story
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05098T
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
MTV Instructoart Watch and learn
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05099T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05100T
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05077T
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05078T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05079T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05080T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05081T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Vet/Nursery/Nail Salon
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05082T
Award:
2005 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
CNN.com
Title:
CNN.com
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05083T
Award:
2005 Advertising Merit Award
Agency:
Radical Media / New York
Client:
Miller High Life
Title:
The High Life
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05084T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Home Loans Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05085T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Retail Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05086T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Sillouhettes
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05087T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Ratchet & Clank
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05088T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
Fox Sports Net
Title:
Follow
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05089T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05061T
Award:
2005 Advertising Merit Award
Agency:
Agency212 / Port Washington
Client:
Fatty Golf Open
Title:
Hamburger
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05101T